WPP : Trained the Chinese to sell to the Chinese

. WPP : Trained the Chinese to sell to the Chinese
. When in Rome , do as the Romans do.
. Who else to understand the Chinese consumer than the chinese
. All they need is some WPP marketing principle
. Appeal to pride, appeal to greed, appeal to ego...

http://www.mediapost.com/publications/article/161450/wpp-creates-marketing-school-at-shanghai-art-acade.html