"I got into the apartment and I was rejuvenated. I thought, 'Bugger it. The harder it is, the more determined I am.' I couldn't sleep all night. And I came in the next morning and I was on fire. I started firing off emails. Christine said, 'What happened to you?' I said, 'This is not going to beat us. We are going to do what we said we were going to do.'"
And Borghetti hasn't looked back. Over the past 12 months he's worked frantically on a three-year plan to take Virgin upmarket and to challenge Qantas's share of the corporate travel sector. In a year's time he wants to serve 20 per cent of that market with a fleet of 84 Boeing 737s and four wide-bodied Airbus A330 aircraft across 29 domestic destinations.
He has changed the name from Virgin Blue to Virgin Australia, struck international alliances with Middle Eastern carrier Etihad, Air New Zealand, US carrier Delta and, most recently, Singapore Airlines. The moves are all part of his upmarket vision and are being tackled at breakneck speed.
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